resume
education
B.A. in Communications Arts, concentration in Convergent Media, Minor in Marketing
University of the Incarnate Word, San Antonio, Texas
Coursework focused on Services Marketing, Consumer Behavior studies, Writing for the Media, Video & Audio Production, Marketing, and International Marketing.
Dean’s List (Spring 2016-Fall 2018)
GPA: 3.63
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Experience
Digital Marketer
Tribu
San Antonio, Texas
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Write and refine digital strategies and tactics to help clients realize their marketing goals and surpass them using strategic placement of organic and paid content
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Collaborate with brands to extract and identify unique value propositions/attributes and establish communication cadence on a variety of digital media including social media and digital advertising platforms
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Negotiate digital advertising budgets and strategically allocate digital marketing dollars to measure and optimize CPC, CPA, CPL, ROI, and ROAS
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Marketing Coordinator
TaskUs
San Antonio, Texas
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Create marketing plans in collaboration with clients tailored specifically for their business needs
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Guide clients through the ad creation process and implement a marketing plan to meet their business advertising goals
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Review ad performance with the client to understand how to optimize each ad to achieve a return on investment
Marketing Consultant/Brand Manager
The Kidney Bean
San Antonio, Texas
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Design and execute branding strategy for social media marketing
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Develop logo design and branding style guide for use in future marketing
materials
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Assist with social media marketing, as well as created the website for SEO and
marketing purposes
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SKILLS
Digital Marketing and Production/Design Skills
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Advanced experience with SEM (SEO and PPC), WordPress, Analytics, Social Media Marketing, E-Mail Marketing, Digital Advertising Tools
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Intermediate to advanced proficiency in most Adobe Software programs, including Adobe Premiere, Audition, InDesign and Illustrator
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Experience with DSLRs (Canon 6D, T5i, T3i), and video production equipment
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Highly experienced with content creation for various social media channels including: Twitter, Facebook, LinkedIn, TikTok, and Pinterest